Brad Sive is the Chief Revenue Officer at Catalyst Sports and is responsible for monetizing revenue across Catalyst’s verticals, advising brands on strategy, and building Catalyst’s content and media offerings. Sive has 20-plus years’ experience in media, advertising, marketing and digital business development. Most recently, he spent 11 years as Director of Multimedia Sales and Marketing at ESPN where he managed some of ESPN’s largest client portfolios. He has led large scale league negotiations and rights deals with some of the largest Fortune 500 companies, including Taco Bell and Dr. Pepper.
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